If your clients are looking to cut their cost of college next year, your best bet is to help them find a college that will offer an excellent financial aid package to the student. A great way to do this is to look at the percentage of financial need the college typically meets for its students. To make this search easy for you, we've done some extensive research on colleges that offer the best financial award packages for a student with financial need. Below is a list of the top colleges for gr....
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Wasting marketing dollars on prospects that have no money. Have any of you ever spent untold amounts of money and time marketing to get potential clients to your office, only to find that they have no money to invest? It is easy to do that with college planning if you don’t do college the right way. Nowadays Facebook ads and marketing funnels have almost replaced seminar marketing. I know many of you do seminars and workshops. Seminar marketing still works. I'm not suggesting you stop, rathe....
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Gifting appreciated assets (and the income generated from those assets) from parents, or grandparents, to children can be effective means of paying for college and minimizing taxes at the same time. In most cases, this particular strategy is used to maximize the funds available for a child’s college tuition because the income tax due is typically less when the income generated by those appreciated assets are taxed to the child rather than the parents. However, when a child is under the age of....
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Earlier this year, a first-generation college student told a disturbing story in The Hechinger Report. She was in her sixth year at a four-year college, having changed her major twice and taken time off because she lacked a clear roadmap of what she wanted and how to get there. This, sadly, is not an unfamiliar tale. Choosing a college major is one of the most important decisions students make. It influences everything from employment and earning potenti....
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