Using  “Financial Aid” In Your Marketing Won’t Get You The Clients You Really Want

Using  “Financial Aid” In Your Marketing Won’t Get You The Clients You Really Want

Wasting marketing dollars on prospects that have no money. Have any of you ever spent untold amounts of money and time marketing to get potential clients to your office, only to find that they have no money to invest? It is easy to do that with college planning if you don’t do college the right way. Nowadays Facebook ads and marketing funnels have almost replaced seminar marketing. I know many of you do seminars and workshops. Seminar marketing still works. I'm not suggesting you stop, rathe....

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Gifting Appreciated Assets To Pay For College

Gifting Appreciated Assets To Pay For College

Gifting appreciated assets (and the income generated from those assets) from parents, or grandparents, to children can be effective means of paying for college and minimizing taxes at the same time. In most cases, this particular strategy is used to maximize the funds available for a child’s college tuition because the income tax due is typically less when the income generated by those appreciated assets are taxed to the child rather than the parents. However, when a child is under the age of....

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Pros and Cons of Saving for College in 529 Plans

Pros and Cons of Saving for College in 529 Plans

When you've been in the college funding business over twenty-five years and trained over 5,000 advisors, you've heard every possible story, received every possible pitch, and seen every possible blunder. In the financial services industry, every advisor has their 'favorite' investment. You want to make money. I get that. But regardless of the money made, you really should have your client's best interest in mind when suggesting products and investments. So the other day I get into a discussion....

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With College Costs Out Of Control, Your Prospects and Clients Need a Certified College Funding Specialist

With College Costs Out Of Control, Your Prospects and Clients Need a Certified College Funding Specialist

All you hear in the news is that a college education is mandatory for a good job. There’s no doubt in my mind that statement is true. This is why admissions enrollment today is the highest ever, which of course why college costs are the highest ever. Supply and demand. The rising cost of college never seems to end. If you are retired, the average increase in your social security benefit over the past few years has been negligible. Family incomes have not gone up much either, which is why the....

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